Cruise1st was originally launched in 2000, trading under Text Abroad Holiday. They were acquired by Island Cruises in October 2003 and, after the merger between First Choice and TUI Travel UK, became wholly owned by Royal Caribbean Cruises Ltd (NYSE: RCL) in November 2008. In 2010, Cruise1st launched their Australian subsidiary, Cruise 1st Australia, followed by the introduction of Cruise1st Singapore in 2013. Over the years, they've expanded their presence, much like how various live streaming platforms have diversified their streaming channels, including popular YouTube channels that cater to a wide range of audiences.
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